KASHA

With operations around Africa, Kasha enables people to have choice and control of their own health and wellness - no matter their level of income or whether they live in urban settlements or rural areas. Winners of the 2024 “Distruptor of the Year” award at Africa CEO Forum, Kasha is making bold moves in health across the continent. They needed a new bold brand to better represent them. We adopted bright, bold colours for the various sectors of the work Kasha does (consumer, retailer, and enterprise), along with a traditional Rwandan imigongo geometric design as a nod to the root of Kasha’s beginnings.

I provided Kasha with a full brand guideline for everything from logo use to exterior building paint and signage.

Kasha is in the process of creating custom apps to further aid their clients and customers in every last-mile delivery need, and we worked together on the interfaces for these applications.